Scents can leave a big impression on passersby, so much so that estate agents are known to use the most appealing aromas to help them sell houses.
Businesses might also want to use the same tactics to get more people into their retail unit or to stay within their premises, as there are some smells the public just cannot resist.
According to GetAgent’s co-founder Colby Short: “For this reason, the entryway of a property would be a great area to have those really popular, impactful scents.”
It revealed smell of freshly baked bread is the most popular fragrance, as it makes a venue feel homely and cosy. While most firms are not going to start baking bread every morning to achieve the scent, they could find air fresheners or fragrances in a similar aroma.
The second most popular scent is fresh linen, with more than a third (36 per cent) of the public saying they would buy a property that smelt of clean laundry.
Perhaps the easiest aroma for businesses to have is that of freshly brewed coffee. The survey found 27 per cent of people would be tempted to buy a house if it smelt of coffee.
Making hot drinks for when important clients arrive or to entice customers through the door could, therefore, be a good idea. It is also worth looking for a scent air machine that offers a similar aroma to coffee, as it has a big effect on those who smell it.
For instance, café mocha is known for its awakening properties, thanks to its roasted coffee beans, hazelnut, and dark chocolate blend.
