Businesses that want to attract as many customers through their doors as possible will be interested to find out what scent they should include in their premises to make them appeal more to passers-by.
According to Oxford University and Karolinska Institute in Stockholm scientists, the most popular smell worldwide is vanilla. They presented ten different aromas to 235 randomly chosen people from nine different cultures, and vanilla regularly was chosen as the most pleasing.
In addition to this, peaches and lavender were favorable scents among those taking part in the study, the Daily Telegraph reported.
Shane Co went further into its examination of popular aromas, finding out what people from each state in the USA prefer. It did this by compiling a list of 24 of the most popular candle scents and examining data from Google searches by each state to see which ones were searched for most depending on the location.
Much like the former study, vanilla was regularly chosen, with this scent being favored by those in California, Colorado, Connecticut, Kansas, Nebraska, South Carolina, and Virginia.
Lavender was also popular in Minnesota, Wisconsin, and North Carolina, while peaches did not come out on top for any of the states.
Instead, Arkansas, DC, Delaware, Idaho, Maine, West Virginia, Rhode Island, New Mexico, and Mississippi chose pumpkin as their favorite scent, with this being named the most popular out of the US states included in the study.
Alabama chose coconut, Florida favored citrus, Georgia loved mahogany teakwood, and Iowa preferred cedar, while Louisiana, Nevada, and Oregano were fans of rose.
For commercial diffusers to entice customers into your venue, get in touch with us today.
