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Fragrance is now an established part of a multisensory approach to marketing, as businesses work harder to create welcoming and memorable customer experiences. This is driven by the need to remain competitive with the burgeoning online commerce sector, and also by the growing recognition of the power of scent on the human psyche.

Many businesses now devote careful thought to selecting a fragrance that complements their ethos, environment and products or services, and above all hits the right note with customers. However, the role of fragrance in employee wellbeing and satisfaction can often be overlooked. 

If your office or workplace does not currently benefit from a scent diffuser machine, here are some reasons why it might be time to reconsider.

The link between scent and emotions

Our sense of smell is closely linked to the brain’s limbic system, which is the part that processes emotions and memories. Science has shown that certain fragrances evoke different emotional responses. For example, lavender and chamomile can create a sense of calm and tranquility, whilst citrus scents are more energizing. 

Managing workplace stress

Stress is one of the most commonly cited reasons for employee sickness absence from work, so it makes sense to take steps to create a calm and pleasant work environment. This can help staff to relax and focus, which in turn promotes creative thinking and enables greater productivity. 

A more relaxed work environment can also promote better physical health, because it helps to lower the heart rate and blood pressure, mitigating against the risk of disease, heart attacks, and strokes. 

Enhancing workplace morale

A workplace that smells musty, sour or unpleasant can have a negative effect on the mood and morale of the employees, reducing their enjoyment of their jobs and even contributing to a high turnover rate. This is costly in terms of productivity and time invested in recruiting and training new employees.

On the other hand, a pleasant fragrance creates a welcoming atmosphere and demonstrates that employees wellbeing and satisfaction is valued by the business. This in turn cultivates a positive ethos and promotes better job satisfaction, increasing the likelihood that workers will enjoy their job roles and feel motivated to perform well and stay for the long term.

Tips for getting the most out of your scent diffuser

To take full advantage of your chosen fragrance, use a diffuser that will evenly distribute the scent in strategic places, such as by entrances, in lobbies and restrooms, or near to workstations. Make sure that the fragrance is agreeable and ask for feedback from staff to determine if it is having the desired effect.

If necessary, you can adjust the intensity or type of fragrance to ensure that it is not too overpowering or underwhelming. Your employees will appreciate the attention to detail, and you will be on track for a highly motivated and productive workforce. 

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Our team is here to help find the perfect scent marketing or odor control solution for your business. 

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Contact Us

Benefit from a free consultation session with no strings attached. Either choose a time slot here or submit the form below. 

Our team is here to help find the perfect scent marketing or odor control solution for your business. 

Your details: