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Scent marketing is now a popular strategy among retailers, as they seek to compete in an increasingly competitive arena. Research has shown that smell is a powerful tool to engage with human emotion and memory, and it can be used to subtly influence the behavior of shoppers. 

Our sense of smell is the first of the five senses to evolve in the womb, and the only sense that is fully developed when we are born. It’s also processed differently by the limbic system than our other senses, and travels directly to the brain rather than the central nervous system. This is why we find certain smells so resonant and evocative.

Retailers make use of these connections in three main ways: ambient scenting, signature scents, and thematic scenting. Ambient scenting involves using a pleasant but unobtrusive background scent throughout the whole store, such as vanilla or lavender. 

The intensity of the fragrance is controlled by a commercial scent machine, which ensures an even distribution throughout.  

A signature scent is a unique fragrance that has been specially created for a brand to reflect their identity, and it is usually employed by larger retailers with multiple outlets, in order to create a sense of recognition and loyalty among customers.

Thematic scenting is the art of choosing a fragrance that reflects the mood or environment that the retailer wants to create. For example, supermarkets often diffuse the smell of freshly baked bread at the entrance to their stores to stimulate the appetite of shoppers and encourage them to buy more food. 

A luxury high-end store might opt for rich, sophisticated fragrances such as amber or frankincense, and a sportswear store might go for fresh zingy citrus scents. When selecting the best scent for your store, test customer reactions to different scents and ask for feedback.

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Contact Us

Benefit from a free consultation session with no strings attached. Our team is here to help find the perfect scent marketing or odor control solution for your business.

Your details: