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First impressions are crucial in the competitive world of hospitality, and your guests should feel relaxed and welcome the minute they walk through the door. The atmosphere of the hotel lobby plays a key role in setting the tone for the entire visit, and this is not just down to the staff or decor alone, as important as these elements can be. 

The power of scent is a potent tool in creating a memorable and positive customer experience. Here’s a look at the impact of choosing the right commercial air freshener for a hotel lobby, and how it can enhance brand recognition and emotional connection.

The benefits of a scent diffuser machine

Using a specifically designed scent device brings much more effective results than traditional air freshener methods such as gels or sprays. Scent machines provide a consistent distribution of fragrance throughout the whole space, because they use an electronically powered fan to disperse the scent molecules.

The device can be programmed to release varying intensities of scent according to the location or time of day. Multi-functional models have the option of two or more refillable cartridges, allowing you to alternate between different scents. This flexibility allows you to respond to seasonal changes, or feedback from staff and customers.

Choosing the perfect fragrance

Human beings are programmed to associate the sense of smell with emotional memories, because there is a direct connection between the olfactory bulbs and the part of the brain that processes emotions and memory, known as the amygdala.  

This is why catching a whiff of a certain scent such as baking cookies can transport us right back to our childhood home, while the sight of a cookie probably won’t have the same effect. Therefore the scent of your hotel lobby will have a subtle but powerful effect on the way that your customer feels about the experience, not just in the moment but for years to come.

It’s important not to overwhelm the space with a fragrance, but to create a pleasant yet unobtrusive ambience. You may wish to vary the scent according to the season, or establish a signature scent as part of your brand identity if your hotel is part of a larger chain.

To find the ideal scent for your hotel, start by considering the mood that you want to create. Is your establishment a high-end boutique hotel, or a welcoming family-friendly retreat? Do you want guests to feel energized and uplifted as they walk through the entrance, or bathed in a soothing nostalgia? 

For a sophisticated and luxurious impression, you may like to choose complex woody, amber or earthy scents combined with florals. If you have a younger or health-orientated clientele, consider clean and crisp citrus and light floral fragrances. 

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Benefit from a free consultation session with no strings attached. Our team is here to help find the perfect scent marketing or odor control solution for your business.

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Contact Us

Benefit from a free consultation session with no strings attached. Our team is here to help find the perfect scent marketing or odor control solution for your business.

Your details: