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It takes just a couple of seconds after walking through the door for us to form an opinion of a new place. Here are some top suggestions to impress visitors.

With the retail world taking broader and bolder steps into digital dimensions, designers have tried to bring a retail scent diffuser into virtual realities.

Fragrances can be used to drive store or brand sales through ambient scenting, scented billboards, and theme scenting. Here’s a guide to what these terms mean.

Scent marketing is now a widely used method of influencing customer behavior through memory and emotion. Here’s a guide to making scent marketing work for you.

Some of the most fascinating stories in the history of business come about as the result of mistakes, misfortune and somewhat failed ideas, and nowhere

With artificial intelligence having a major impact in many different industries, it may be the case that a retail scent diffuser uses a fragrance devised by AI.

The chances are that a fragrance in a retail store is there by design. This is because scent has the power to trigger emotion and influence our buying behaviour.

Our olfactory systems are incredibly sensitive, and can detect hundreds of different odors, so why do certain ones seem to be so much more pungent than others?

Our dogs may be our best friends, but that goodwill doesn’t always extend to the way they smell. Here are some ways to ensure your home is free of doggy odors!

Whilst based on proven technology, with some smells and scent-reduction formulas having exceptionally lengthy histories, an industrial air freshener often evolves alongside technological breakthroughs.  

There has never been a time when people did not want their workplaces to smell fresh, but the first industrial air freshener has a surprising military origin.