Creating a fresh and pleasant environment through the power of scent is now an essential concern for businesses such as retail stores, care homes and hotels. The right scent helps to build a welcoming atmosphere and it can also subtly customer behaviour and enhance the brand identity.
When it comes to deciding which scent might suit your business best, there’s plenty of choice to consider. One of the most popular options is a classic floral fragrance. There is a diverse range and they can be familiar and feminine, soothing, sensual and uplifting. Here’s a look at how to find the perfect petal aroma.
What are the different types of floral fragrances?
The floral scent family has various different subcategories: fresh and green, powdery and soft, sweet and fruity, and rich and spicy. These are all scents that are used by nature to attract pollinators and to repel predatory insects.
Fresh and green florals
Fresh and green florals evoke the feeling of outdoors in the springtime, with a hint of freshly mown grass and early morning dew. Classic examples include rose, jasmine, and lily. These scents are ideal for commercial spaces such as hotel lobbies where you want to create a clean and welcoming atmosphere without being too overpowering.
Soft florals
Soft florals have a powdery, sweet and musky scent that is timeless and elegant. Popular choices include lavender, white musk, and violet. Soft florals make ideal scents for care homes where you want to create a timeless and soothing atmosphere.
Fruity florals
Floral fragrances can have a hint of fruitiness or sweetness with notes of tropical fruits and berries. They are derived from exotic flowers such as ylang-ylang and gardenia and can be paired with sweet and juicy fruits such as melon and apricot. They are invigorating fragrances that can work well in educational settings and gyms.
Rich and spicy florals
The spicy floral sub family, also known as oriental, is noted for warm and intense aromas. They may have notes of amber and are the heaviest of the floral scents. Then can have a sultry and slightly more masculine note than other floral fragrances.
Spicy florals are exotic and luxurious and are often used in high end retail environments. Classic examples include jasmine and orange blossom.
Floral scents are very versatile and can work well on their own, known as ‘soliflores.’ However even a single flower fragrance can have a hint of spice, amber or another scent for extra complexity.
They can also be blended more fully with other florals to create a bouquet for a pleasing well rounded fragrance, or combined with other fragrance families such as amber and citrus.
