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Retailers around the world are changing the way their customers shop, with mobile self-scanning technology beginning to take over the sector.

According to Oxford University and Karolinska Institute in Stockholm scientists, the most popular smell worldwide is vanilla.

Summer is a time of very pleasant smells, from the flowers in the garden and freshly-mown grass to the sea. Some even love the smell of sun cream.

Retailers would be wise to consider alternative ways to boost their sales, after recent figures showed transactions fell between April and May 2022. 

Consumers these days require an awful lot more from brands than they ever have in the past – and the in-store experience has actually never been more important.