Retailers would be wise to consider alternative ways to boost their sales, after recent figures showed transactions fell between April and May 2022.
According to Trading Economics, retail sales in the US dropped by 0.3 per cent month-on-month, representing the first fall of the year. It also follows a 0.7 per cent growth between March and April.
Experts believe this decline could be the result of high inflation, steep gasoline costs and borrowing expenses, which have impacted on how much consumers spend on non-essential goods.
Therefore, stores who want to entice customers through their doors should consider fitting a retail scent machine, which releases luxury fragrances and makes the store a more inviting place to enter.
It also improves the retail experience and encourages consumers to spend more time browsing. In fact, studies reveal that shoppers spend up to 44 per cent longer in a store that has scent machines fitted.
By having a distinct aroma, this helps improve brand recognition and can increase store loyalty in the long-run.
Car showrooms need to invest in scent diffusers the most, with auto sales recording the biggest fall over the month at four per cent. This was followed by electronics and appliance stores, with a drop of 1.3 per cent; miscellaneous stores, with a decline of 1.1 per cent; non-store retailers, with a plunge of one per cent; furniture shops, with a dip of 0.9 per cent; and health and personal care retailers, with a fall of 0.2 per cent.
The last dip in retail sales was December 2021, when they dropped by 1.6 per cent, despite the lead-up to Christmas.
Check out our retail scent diffusers here.
