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Gyms and wellness centers are places where customers seek to exercise, cool down, and take care of both their physical and mental wellbeing. It is a highly competitive sector, and now it is necessary to offer more than just state of the art facilities and a range of classes in order to stay ahead of the game.

One of the most powerful ways to create a memorable experience is through the power of smell. This might seem to be a secondary consideration in a fitness facility, but in fact it can make a huge difference to levels of customer satisfaction and help the business to stand out from the rest. Here’s a guide to selecting the perfect gym fragrance.

Consider the location

Scents affect our mood in very different ways, so consider where the diffuser will be placed. For example, some scents boost motivation and enhance energy levels, whereas others are soothing and stress relieving.

The lobby

Make the right impression as soon as customers walk through the door. This is especially important if your gym is part of a chain, because you can use the scent to create a uniform presence that forms a part of your wider brand identity. Pick a pleasant and welcoming fragrance that aligns with your values and aspirations, such as luxury or youthfulness.

Changing and locker rooms

Gym hygiene and changing facilities don’t always smell appealing, which is unsurprising when you consider that they are used by sweaty post-workout customers. Pick a fresh and clean scent that is combined with odor-neutralizing technology to counteract stale locker room smells. Floral or citrus fragrances are a good choice. 

Cardio fitness centers

Cardio workouts such as running on treadmills or using exercise bikes or cross trainers are suited to fragrances with uplifting and energizing fruity and citrus notes, such as clementine, grapefruit, orange, and lemon. Invigorating peppermint and lime scents are ideal for both cardio and weight training areas.

Yoga studios

Yoga practice is a more meditative and mindful activity that is suited to calming fragrances such as lavender, chamomile, and sandalwood. These can help members to focus and get in the right frame of mind for a positive and stress-busting stretching session.

Spas and beauty salons

Spas and beauty salons are places of therapy and self-care, where customers want to combine the luxurious sense of being pampered with ease and relaxation. Choose earthy and sensual fragrances inspired by essential oils such as lavender, pine, ginger root, warm musk, or cinnamon. 

Gather customer feedback

It’s important to listen to customers and discuss their views on which fragrances are working well for them. Remember to include your employees in the consultation, because they have to spend the majority of their time at the facility, and scents can impact on their mood and productivity.

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Benefit from a free consultation session with no strings attached. Our team is here to help find the perfect scent marketing or odor control solution for your business.

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Contact Us

Benefit from a free consultation session with no strings attached. Our team is here to help find the perfect scent marketing or odor control solution for your business.

Your details: