Many hotels are keen to define themselves as ‘luxury’ or ‘boutique’ in their marketing literature, but often the experience doesn’t match up to the hype. There may not be anything strikingly bad about the hotel, but it doesn’t leave you with the first-class experience that you were hoping for. So, what exactly defines that 5-star quality?
Cheerful and helpful staff
From your first point of contact, to your check-out time, you should be made to feel welcome and looked after by the hotel staff. The booking process should be simple and straightforward, with any questions or special requests responded to swiftly and courteously.
The concierge and check-in staff should be friendly but discreet, and attentive to your needs without being obtrusive or pushy. They should be able to answer any questions you have about the hotel or local area with detail and enthusiasm, and make recommendations for places to eat or visit if you ask for them.
The room exceeds your expectations
The room should have all the features that you requested, such as a balcony and Wi-Fi. There should also be that attention to detail which distinguishes it from the standard hotel room. This could be a beautifully designed spa bathroom with a power shower, and a range of luxurious complementary bath products.
The room will have ample wardrobe and drawer space, so you can easily unpack and stow your suitcase out of sight for the duration of your stay. The drink making facilities will have that extra thoughtful touch, such as a sample of local produce, or a range of speciality teas and coffees to choose from.
Excellent facilities
Whether you are looking for a 16-hole golf course, or a spa room with a full range of treatments, the hotel will have beautifully maintained grounds and facilities for you to enjoy your stay. They should be available whenever you wish to access them, and the staff should be well-trained and knowledgeable.
There will of course be a comprehensive choice of cuisine, from fine dining to room service, that is of world-class quality, and caters for any special dietary requirements that you may have.
It’s in the air
This may sound a bit of an odd feature, the way a place smells has a very strong effect on our emotions and memories. This is because the sense of smell is the sense that is most directly connected to the part of the brain that forms memories. We may not be aware of it, but a whiff of a certain scent can take us right back to a time and place from decades ago.
This is why high-end hotels often have a signature fragrance that has been carefully selected to evoke certain moods in guests. They may choose uplifting citrus and floral scents, or calming scents such as sandalwood and jasmine which will immediately bring about the relaxing feelings of a good holiday.
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